Latest: TAM rolls out radio listenership measurement system

Latest: TAM rolls out radio listenership measurement system

MUMBAI, May 29 TAM Media Research has officially rolled out its radio listenership track, and has named it RAM (Radio Audience Measurement). This service will be jointly provided by Nielsen Media Research and IMRB International. RAM will operate as an independent division of TAM Media Research. RAM will make use of the 'Radio Diary' method of listenership tracking, which happens to be a popular tool around the world. This tool will help capture all levels of listenership for a seven-day period. RAM will begin with covering Delhi, Mumbai and Bangalore; it will span across 10 cities by the end of 2008. Till date, the only radio listenership measurement present in India is the Indian Listenership Track (ILT) provided by MRUC. ILT makes use of the 'Day After Recall' method. Watch this space for more. © 2007 agencyfaqs!

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